Email Performance Dashboard — Brownstone Research

At-a-Glance Scorecard — Verified Actuals + 30D/90D Rolling

Channel	Period	Total Delivered	30D Avg OR	90D Avg OR	30D Non-MPP OR	90D Non-MPP OR	Orders	Revenue	Status
Free Files	Jun 17–23 · 7D	~720K (4 sends)	64.6% (BR)	64.6% (BR)	37.8%	37.8%	92 (7D) · 178 (30D)	$26,478 (7D) · $39,111 (30D)	Active
Paid Files	Jun 22 · 4 sends	~350K (day)	46.2% (BR)	46.2% (BR)	19.3%	19.3%	52 (day) · 152 (30D)	~$107K (day) · ~$319K (30D)	Closing
Space Ads	Jun 22 actuals	953K (BE + LB)	BE: 46.9% / LB: 53.9%	BE: 54.2% / LB: 59.8%	—	—	5 BE + 4 LB (day) · 80+20 (15D)	$1,593 (day) · ~$17.7K (15D)	9 Orders
Consumption	Jun 16–17 · 7 emails	928K (7 sends)	96.2% (7D)	91.1%	60.3%	48.2%	—	—	Excellent

🟢

Free Files

Last 7 Days · Jun 17–23, 2026

FE Promos + HL

Total Clicks

18,852

7-day total

Orders

7-day total

Revenue

$26,478

Gross sales

Signups

0.30% opt-in rate

Rolling Averages · BR List

	30-Day	90-Day	Δ
Open Rate	64.6%	64.6%	↓ 3.2pp
Non-MPP OR	37.8%	37.8%	↓ 2.1pp
Click Rate	2.84%	2.84%	↑ 0.36pp
Conv. Rate	0.35%	0.35%	↑ 0.15pp
OTT LIST (90-Day)
Open Rate	75.0%	75.0%	— same
Non-MPP OR	55.0%	55.0%	↓ 1.3pp
Click Rate	5.43%	5.43%	↓ 0.06pp
PROGRAM REVENUE
Total Orders	178	294	↑ 35
Total Revenue	$39,111	$55,711	↑ $19K

All Sends — Jun 19–22 (4 emails · Jun 17–18 no sends)

Email / Campaign	Date	Delivered	OR	CTR	Orders	Revenue
This Elon-Backed Startup Is Growing Like Crazy BNF·Lift 3	Jun 22	218,957	36.1%	7.1%	13	$4,328
This Startup Is Growing 23X Faster than Nvidia BNF·Lift 4	Jun 21	219,203	45.4%	4.2%	12	$3,713
Is This Elon Musk's Next IPO? BNF·Lift 2	Jun 20	219,263	48.9%	4.2%	26	$7,231
Backed By Elon Musk, This Could be the Next Hot IPO BNF·Lift 5	Jun 19	219,677	50.8%	4.0%	36	$10,731

✓ Total 7-day verified: 92 orders · $26,478 gross sales · 57 signups · 18,852 unique clicks · 0.30% opt-in rate · Anthropic Master Plan (BNF) campaign: 4 consecutive BE sends Jun 19–22 driving 87 BR orders

🟣

Paid Files

Yesterday · Jun 22, 2026

BE Promos + HL

Total Clicks

10,092

BR + OTT (1-day)

Non-MPP Opens

121K

BR + OTT combined

LP Visits

4,598

BR + OTT

Orders

35 BR · 13 OTT

Rolling Averages · BR List

	30-Day	90-Day	Δ
Open Rate	46.2%	46.2%	↓ 1.4pp
Non-MPP OR	19.3%	19.3%	↓ 0.7pp
Click Rate	4.56%	4.56%	↓ 0.15pp
Conv. Rate	0.33%	0.33%	↑ 0.13pp
OTT LIST (90-Day)
Open Rate	46.6%	46.6%	↓ 1.0pp
Non-MPP OR	26.0%	26.0%	↓ 0.6pp
Click Rate	5.10%	5.10%	↓ 0.06pp
PROGRAM REVENUE
Total Orders	152 (BR: 99 · OTT: 53)	665	↑ 110
Total Revenue	~$319K (BR + OTT)	$1.83M	—

ℹ️ BR 30D & 90D averages are identical — Looker dashboard shows rolling 60-email window regardless of date range. 90-Day Program Totals: 665 orders · $1.83M revenue (prior period). 30D now includes BNP Crypto Fortunes (Jun 19–22): 99 BR orders + OPP Unrigged Market Offer 2 close (Jun 22): 53 OTT orders.

Jun 22 — Individual Sends (2 BR · 2 OTT)

Email / Campaign	List	Delivered	OR	Non-MPP OR	CTR	Orders	Revenue
URGENT: About My AI Accident BNP·BR	Bleeding Edge	72,758	28.4%	11.2%	6.7%	15	$35,564
My Official Apology: "I'm Sorry to Inform You..." BNP·BR	Bleeding Edge	72,704	28.1%	11.8%	6.0%	20	$39,793
Prediction Profits Founding Membership Closes in 48 Hours OPP·OTT	LBE Trading	103,386	68.1%	52.6%	5.4%	5	$12,302
Why I'm Putting My Entire Research Catalog Behind Larry Benedict OPP·OTT	LBE Trading	101,051	67.0%	52.1%	5.4%	8	$19,923

ℹ️ Context: Two campaigns running simultaneously — BNP "60-Day Crypto Fortunes Reheat" on BE list (2 sends, 35 orders, $75,357) and OPP "Unrigged Market Offer 2" closing on OTT list (2 sends, 13 orders, $32,225). BR OR soft at 28% but conversion rate strong ($2,371 ACV on BNP).

⚠️ Trend alert: BR Non-MPP OR remains compressed at 11–12% (vs ~26% late Apr). The Crypto Fortunes campaign shows strong ACV ($1,990–$2,371) despite lower reach — monitor for list fatigue as back-to-back sends continue.

🟠

Space Ads

30-Day & 90-Day Rolling Metrics · Jun 22

Free Lists

Jun 22 Delivered

953K

BE + LB lists

Jun 22 Opens

344K

~36% avg OR

Jun 22 Orders

$1,593 revenue (total)

15D Avg CR

0.48%

BE rolling avg

30-Day vs 90-Day Rolling Averages

	30-Day	90-Day	Δ
BLEEDING EDGE LIST
Open Rate	46.9%	54.2%	↓ 2.4pp
Click Rate	0.47%	0.38%	↓ 0.19pp
Conv. Rate	0.48%	1.16%	↑ 0.15pp
Orders	80	490	—
Revenue	~$14K	$166,123	—
LARRY BENEDICT LIST
Open Rate	53.9%	59.8%	↓ 0.4pp
Click Rate	1.86%	1.76%	↓ 0.04pp
Conv. Rate	0.09%	0.47%	↑ 0.02pp
Orders	20	127	—
Revenue	~$3.7K	$30,948	—

Jun 22 — Full Day Actuals

List / Placement	Delivered	Opens	OR	LP Visits	CTR	Orders	Revenue
Bleeding Edge	790,915	267,285	33.8%	299	0.42%	5	$856.90
Larry Benedict	162,334	77,048	47.5%	1,434	3.37%	4	$735.73

✓ Jun 22 data live. 9 total orders · $1,593 revenue. BE: 5 orders · $856.90 (33.8% OR). LB: 4 orders · $735.73 (47.5% OR). LB showing stronger CTR (3.37% vs 0.42% BE) — LB readers clicking through at a much higher rate.

🔴

Consumption Emails

Last 7 Days · Jun 16–17, 2026

HL Sweep

Total Delivered

928K

7 emails sent

Avg Open Rate

96.2%

Peak: 114.7%

Avg Non-MPP OR

60.3%

True engagement

Total Clicks

36,874

Avg CTR 3.97%

30-Day vs 90-Day Rolling Averages

	30-Day	90-Day	Δ
Open Rate	86.3%	91.1%	↑ 4.8pp
Non-MPP OR	40.2%	48.2%	↑ 8.0pp
Click Rate	4.74%	4.64%	↓ 0.10pp

ℹ️ Rolling avgs reflect prior-period benchmark. Jun 16–17 window = OPP Unrigged Market HL event only (7 sends). SpaceX IPO campaign ended Jun 15; new HL cycle began Jun 16.

All Sends — Jun 16–17 (7 emails)

Subject	Date	Delivered	OR	Non-MPP OR	CTR	Clicks
Last Call: Larry Benedict's Founding Member Deal – OPEN NOW (2,000 Spots Only)	Jun 17	117,203	112.8%	82.6%	4.90%	5,213
Expires Midnight: Special Limited-Time Founding Member Offer: Larry Benedict's Prediction Profits	Jun 17	116,602	114.7%	79.4%	5.75%	5,964
We're Starting NOW	Jun 17	112,981	108.1%	71.3%	5.74%	5,480
Get Ready	Jun 17	171,538	73.9%	39.2%	4.44%	4,453
You Need to See This Tonight	Jun 17	113,489	109.8%	72.4%	4.41%	4,272
[The Last Unrigged Market] Why New Markets Make Millionaires	Jun 17	126,443	95.1%	54.5%	5.49%	5,042
[The Last Unrigged Market] Watch Before Tomorrow Night	Jun 16	170,091	79.0%	42.1%	6.29%	6,450

🎯

Space Ad Creatives Performance

Top By Orders · Last 15 Days (Jun 8 – Jun 22, 2026)

15-Day Actuals

BE Orders (15D)

~$14K est revenue

LB Orders (15D)

~$3.7K est revenue

BE Orders (90D)

504

$168,814 revenue · 107 placements

LB Orders (90D)

127

$30,948 revenue · 109 placements

Bleeding Edge List 158 orders · $98,553 · 30D

Creative Headline	OR	LP	Orders	Revenue
1Millionaire Warns: "Move Your Money Now." May 21 · Main Ad 1	54.1%	455	28	$4,461
2On The Right Side Of Trump's Biggest Move Yet May 25 · Bottom Ad	55.5%	518	17	$1,824
3Millionaire Warns: "Move Your Money Now." Jun 4 · Bottom Ad (repeat)	49.8%	205	13	$1,276
4Have $500? Invest in Elon's AI Masterplan May 19 · Bottom Ad	49.7%	1,234	12	$2,566
5Better Than SpaceX? Grab This Ticker Instead. May 28 · Bottom Ad	51.8%	313	11	$1,433

🏆 Highest Revenue (30D): "Jeff's New Buy Alert: 50x More Upside than SpaceX?" (Jun 9, Main Ad) — 6 orders · $15,578 · $2,596 ACV. Run this creative more aggressively.

Larry Benedict List 44 orders · $14,067 · 30D

Creative Headline	OR	LP	Orders	Revenue
1Millionaire Warns: "Move Your Money Now." May 22 · Bottom Ad	61.9%	1,591	8	$1,265
2I've Been Tracking This One Ticker for Months... May 28 · Bottom Ad	57.6%	232	5	$1,515
3I've Been Tracking This One Ticker for Months... May 18 · Bottom Ad	59.4%	322	5	$457
4The Man Who Went 13-for-13 After Trump's Election May 25 · Main Ad 1	62.2%	361	4	$937
5Live Demo of Elon Musk's 70x AI Agent Jun 1 · Bottom Ad	60.0%	118	3	$993

✓ LB List Insight: Larry Benedict readers convert at higher OR (55–62%) vs BE (49–56%). "Millionaire Warns" performs on BOTH lists — strongest cross-list creative of the period. "I've Been Tracking..." ran twice and generated 10 total orders at strong $986 per send.

📌 Key Finding: "Millionaire Warns: Move Your Money Now." is the #1 creative on both Bleeding Edge (28 orders, May 21 Main Ad) and Larry Benedict (8 orders, May 22 Bottom Ad) — the same headline worked across both lists in consecutive days. For the highest revenue per order, prioritize Main Ad 1 placements for this creative. The $15,578 SpaceX buy-alert creative on BE (Jun 9) represents a 10x revenue premium vs typical placements — strong signal to book this creative again for the next relevant campaign.

🏆

Lift Creative Performance

OTT — Oil Skimming Promo · Free List (LBE Trading w/ Larry Benedict)

A/B Creative Split

Comparing the two Oil Skimming sends this week — same campaign, same list, different creative. Both sent at 2:02 PM on consecutive days.

🥇 Winner

Lift 6 — Jun 8, Monday

"You Could Have Collected $6,268 From Oil"

Delivered: 100,245 · Opens: 68,472 · Pub: OTT

Open Rate

68.3%

Non-MPP OR

48.1%

Click Rate

5.01%

Unique Clicks

5,018

LP Visits

367

LP CTR

0.37%

OF Visits

OF CTR

6.54%

Orders

OF Conv. Rate

29.2%

Revenue

$1,177

Avg Cart Value

$168

Why Lift 6 wins: Higher OR (+3.6%), more orders (7 vs 4), 3× the revenue ($1,177 vs $377), superior ACV ($168 vs $94), and a dramatically better OF conversion rate (29.2% vs 18.2%). The dollar amount hook ("$6,268") drives stronger intent to purchase.

Lift 3 — Jun 9, Tuesday

"Do You Own Oil Stocks?"

Delivered: 105,752 · Opens: 68,447 · Pub: OTT

Open Rate

64.7%

Non-MPP OR

45.0%

Click Rate

5.66%

Unique Clicks

5,981

LP Visits

864

LP CTR

0.82%

OF Visits

OF CTR

2.54%

Orders

OF Conv. Rate

18.2%

Revenue

$377

Avg Cart Value

$94

Where Lift 3 leads: Higher CTR (5.66% vs 5.01%) and more LP visits (864 vs 367) — this subject line gets more people to click through. But traffic doesn't convert: only 22 OF visits vs 24, and OF CR of 18.2% vs 29.2%. Question-based subjects drive curiosity, not buying intent.

📌 Recommendation: Lead with Lift 6-style (specific dollar amount + past result) for future Oil Skimming sends. Consider testing Lift 6 subject line on the Bleeding Edge list. The question-style (Lift 3) works as a click driver for cold traffic — consider pairing it with a stronger LP headline to close the conversion gap.

30-Day Forward Projections

Free = 7-day actual × 4.3. Paid = 30-day avg CR (0.21%) applied to ~2,000 daily clicks × 30 days. Space Ads = 30-day avg order rate × 30. Consumption = engagement trend only (no direct conversion tracked).

Projection window: Jun 16 – Jul 15, 2026

Free Files 🟢

Proj. Orders

~47

11/week × 4.3 weeks

Proj. Revenue

~$6,680

$1,554/week × 4.3

Proj. Signups

~3,496

813/week × 4.3

Proj. Clicks

~110,000

25,603/week × 4.3

⚡ Upside: Oil Skimming Lift 6 pattern (7 orders/send) could push revenue to $10K+ if campaign continues at this pace.

Paid Files 🟣

Proj. Orders

~132

~2K daily clicks × 0.21% CR × 30

Proj. Revenue

~$379K

132 orders × $2,870 ACV (May avg)

Proj. Opt-Ins

~22,080

736/day × 30

Proj. LP Visits

~79,800

2,660/day × 30

⚠️ Note: Day 3 HL underway (Jun 15) — 0 orders so far, still within historical conversion window. Peak conversions typically close Jun 15–17. Revenue projection based on May-period ACV.

Space Ads 🟠

Proj. Orders (BE)

~144

30-day actuals per period

Proj. Revenue (BE)

~$96K

Based on 30-day $95,862

Proj. Orders (LB)

~44

LB 30-day actuals per period

90D CR Range

1.16–0.47%

BE vs LB 90-day avg

📊 Best revenue creative: SpaceX buy-alert on BE (Jun 9) — $15,578 from 6 orders. Scale this creative type for next campaign.

Consumption 🔴

Proj. Monthly Sends

~43

10 sends / 7 days × 30

Proj. Delivered

~7.1M

1.66M/week × 4.3

Proj. Clicks

~286,000

66,474/week × 4.3

90D Avg CTR

4.64%

Across 78 emails

🚀 Standout: Jun 9 achieved 115.4% OR on SpaceX IPO day. New OPP HL is hitting 9.97% CTR — watch for list fatigue across this 10-send week of high cadence.

Key Insights & Action Items

🏆

Top Converter — Lift 6 (Free)
OTT Oil Skimming Lift 6 generated 7 orders and $1,177 on Jun 8, outperforming Lift 3 on every conversion metric. Dollar-amount subject lines outperform question-style for this list.

🔥

SpaceX IPO Surge — Consumption
9 consecutive SpaceX emails drove an average 93.7% OR with a peak of 115.4% on Jun 9 (IPO day). CTR of 9.97% on Jun 13 OPP HL send continues the momentum.

📈

Paid HL Day 1 — Watch Jun 15–16
33.1% opt-in rate on paid HL is very strong. Historical May data shows 32–40 orders on peak converting days. Conversions expected to close on Day 3–5 of the HL campaign.

📡

Space Ads — "Millionaire Warns" Dominates
"Millionaire Warns: Move Your Money Now." is the #1 creative on BOTH BE (28 orders) and LB (8 orders) lists. Cross-list performance is rare — this headline should anchor future placements.

✅

Free List Health
BR Free rolling OR at 67.8% (30D) with 39.9% Non-MPP OR confirms strong stable engagement. List is healthy — within normal variance of prior periods.

⚠️

Paid Non-MPP OR Declining
BR Paid Non-MPP OR at 13.5% on Jun 15 (vs ~26% in late April). MPP inflation may be masking true engagement drop. Audit creative rotation and suppression cadence.